Ed burstell biography

How are you doing, dear? In one hand, he carries his lunch—spinach salad and a diet Snapple peach tea; in the other, a battered black Prada tote that serves as his moving office. Behind him follows a three-person camera crew, there to record his every move for a follow-up to the hit documentary, Liberty of London, which aired last year in the U.

Burstell wolfs down half his salad, flosses his teeth, then makes a grand reentry, this time with the cameras rolling. Burstell is the managing director of Liberty, and the star of the show—in more ways than one. Since joining Liberty six years ago as buying director he was promoted to his current position in , he has brought the year-old retailer, once best known for its colorful floral fabrics, back to profitability and relevance in one of the most competitive markets on earth—London.

He is a real merchant. That is unique. Back in the Trish McEvoy offices, both sides, the analytical and intuitive, are on full display, as Burstell takes a seat, idly starts playing with some makeup and gets down to business. How do we get it to a million two? For the next 20 minutes, McEvoy and Burstell volley logistical details back and forth, from how long she needs with each client 45 minutes rather than the 30 that Burstell initially suggests to how many cash register—ringers should be on hand two.

Born in Crestwood, New

They oohh and aahh over a Liberty-print makeup planner that McEvoy has created for the holidays. Another fashion show beckons. Burstell oversees all retail, marketing, image-related and buying functions, as well as the Liberty of London brand. I love going to showrooms.