Ingvar kamprad autobiography of a flea analysis

On a deeper level, though, the story is even more compelling. When I first read these words years ago, I thought that they constituted a remarkably accurate description of Kamprand and his company. As such, what we see here is a profound story of origin. If we want to be cost-conscious, we should do it, not just talk about how cost-conscious we are.

And, rarely have I encountered an instance of a company founder who so completely and steadfastly lived the narrative he espoused. In any case, he certainly was renowned for this obsession with thriftiness. Throughout his life, Kamprad eschewed luxury , driving an aged Volvo car, always traveling economy class, and buying his own groceries.

He even confessed to shopping in the late afternoon when prices were likely to be reduced. In accordance with his passion for conserving resources, he had himself downgraded from a suite to a small single room, in a New York hotel that he owned.

Ingvar kamprad net worth

While some of these stories may seem to be exaggerated or apocryphal versions of corporate lore, those close to the founder tell us that the accounts are indeed accurate. He did it because that is what he believed in… whatever you stand for, you should live up to. The whole family, they are just not interested. There are no fancy cars or watches even.

The company is the passion. And yes, he was a friendly person. About John Sadowsky has over 20 years experience working on 5 continents.